Need Help Explaining Your Product’s Value
or Mechanics?

Our editorial team works with you to
create marketing materials that your
clients just get.

Custom For Dummies

Your Smart Content Marketing Solution

Our editorial team works with you to create marketing materials that your clients just get.

Need Help Explaining Your Product’s Value
or Mechanics?

Custom For Dummies

Your Smart Content Marketing Solution

Custom Solutions For Dummies eBook

Our editorial team works with you to create marketing materials that your clients just get.

Boost your sales and create stand-out B2B content with Dummies Custom Solutions.

We develop co-branded custom content for technology industry leaders to help them engage their customers at every touchpoint.

Let's face it: developing a guide explaining a complex new technology or business resource for your customers can be challenging. We're changing that.

Dummies Custom Solutions creates easy-to-understand, multi-format content that's fun to create — and enjoyable for your clients to read.

Here's how the
Dummies Custom
Publishing Process works

  • 01 Meet the Editorial Team
  • 02 Nailing the client brief
  • 03 Getting an author or Dummifier on board
  • 04 Kicking off with an official launch call
  • 05 The Development Process
woman looking at paper and computer monitor

The average schedule for a custom book is 13–14 weeks from when the table of contents is finalized to when the books are ready to go from the printer to our warehouse to be shipped, depending on the project specifications.

With the team in place, it's now time to fill out a client brief. This includes describing your target audience, defining key objectives and messaging, and creating an outline. You will be asked to provide a list of source materials and map those to their respective chapters in the outline.

Once your client brief and source materials have been reviewed and approved, the acquisitions editor will begin the search for an author/Dummifier. A Dummifier is a person who takes your written content and tweaks the text so it meets Dummies brand standards; usually this involves making the material clearer, more conversational, or funnier, and incorporating various elements to enhance readability.

This call is meant to introduce the teams, understand the process of working and discuss the content in detail. At the conclusion of the official launch call, your day-to-day contact will be the project manager.

The average schedule for a custom book is 13–14 weeks from when the table of contents is finalized to when the books are ready to go from the printer to our warehouse to be shipped, depending on the project specifications.

Here's how the
Dummies Custom
Publishing Process works

  • 01 Meet the Editorial Team
  • 02 Nailing the client brief
  • 03 Getting an author or Dummifier on board
  • 04 Kicking off with an official launch call
  • 05 The Development Process
woman looking at paper and computer monitor

The average schedule for a custom book is 13–14 weeks from when the table of contents is finalized to when the books are ready to go from the printer to our warehouse to be shipped, depending on the project specifications.

With the team in place, it's now time to fill out a client brief. This includes describing your target audience, defining key objectives and messaging, and creating an outline. You will be asked to provide a list of source materials and map those to their respective chapters in the outline.

Once your client brief and source materials have been reviewed and approved, the acquisitions editor will begin the search for an author/Dummifier. A Dummifier is a person who takes your written content and tweaks the text so it meets Dummies brand standards; usually this involves making the material clearer, more conversational, or funnier, and incorporating various elements to enhance readability.

This call is meant to introduce the teams, understand the process of working and discuss the content in detail. At the conclusion of the official launch call, your day-to-day contact will be the project manager.

The average schedule for a custom book is 13–14 weeks from when the table of contents is finalized to when the books are ready to go from the printer to our warehouse to be shipped, depending on the project specifications.

Three reasons to elevate your marketing strategy with our tailor-made content

1

Unmatched Credibility: Leverage the trust and recognition of the For Dummies brand to establish your authority in the industry.

2

Engagement: A customized For Dummies book is a memorable way to ensure your brand stays top-of-mind with your target audience.

3

Memorability: A customized For Dummies book is a memorable way to ensure your brand stays top-of-mind with your target audience.

Let's develop co-branded custom content to engage with your customers at every touchpoint

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eBooks

Enhance your professional image and attract more potential clients to your business by offering a meticulously crafted eBook.
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Audiobooks

Engage your audience with expertly narrated content, perfect for podcasts or branded audio clips.
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Infographics

Capture attention and convey complex information in a visually appealing format for social media or blog posts.
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Checklists

Drive engagement and conversions by offering practical resources that guide your audience through essential steps.
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iPapers

Establish thought leadership and generate leads with in-depth analysis and industry insights.
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Social Cards

Boost brand visibility and engagement across social media platforms with eye-catching graphics and key messages.
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Cheat Sheets

Provide value to your audience with quick-reference guides that showcase your expertise.

See how our clients are using their custom For Dummies content

See what our clients are saying about their custom For Dummies content

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Let's Create Compelling Content Together!

Contact Us

Please complete the form to hear from a Dummies Custom Solutions representative.

  • One of the biggest concerns I need to address about my current content marketing strategy is (select all that apply):*

    Educating our audience/becoming a thought leader
    Building brand trust/loyalty with personalized content
    Improving sales through increased leads and better conversions
    Having the right/enough internal talent to develop content
    Explaining complex product capabilities and the need for these
    Conveying clear and engaging content
    I agree to have my data stored and processed according to the Wiley privacy policy.*
    Please contact me with more information about Dummies products.
  • One of the biggest concerns I need to address about my current content marketing strategy is (select all that apply):*

    Educating our audience/becoming a thought leader
    Building brand trust/loyalty with personalized content
    Improving sales through increased leads and better conversions
    Having the right/enough internal talent to develop content
    Explaining complex product capabilities and the need for these
    Conveying clear and engaging content
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